Separating from the Pack:

When The Farmer’s Dog came to us in the Spring of 2017, they were in a crowded field of fresh dog food providers. We were tasked with positioning The Farmer’s Dog as the top purveyor of quality dog food delivered right to your door. In the Spring of 2019 The Farmer’s Dog announced $39 Million in new funding for the largest series B round for a pet startup. Here’s how we did it:


Editorial Round-Ups

" 3 WAYS YOUR PET’S DIET IS GETTING A (MUCH-NEEDED) HEALTHY MAKEOVER "  READ MORE ON WELL + GOOD

"3 WAYS YOUR PET’S DIET IS GETTING A (MUCH-NEEDED) HEALTHY MAKEOVER"

READ MORE ON WELL + GOOD

" 4 great gift ideas for gifts for pets (and their people) "   READ MORE ON THE OC REGISTER

"4 great gift ideas for gifts for pets (and their people)"

READ MORE ON THE OC REGISTER

" 12 Helpful Products For People Who Cook For Their Dogs "   READ MORE ON BUZZFEED

"12 Helpful Products For People Who Cook For Their Dogs"

READ MORE ON BUZZFEED

" 12 Healthy Food Brands That Give Back in Big Ways "   READ MORE ON GREATIST

"12 Healthy Food Brands That Give Back in Big Ways"

READ MORE ON GREATIST

" 7 Brands That’ll Save You a Ton of Time "   READ MORE ON ELLE

"7 Brands That’ll Save You a Ton of Time"

READ MORE ON ELLE

" 9 ways to keep your dog safe this summer "   READ MORE ON MEN'S FITNESS

"9 ways to keep your dog safe this summer"

READ MORE ON MEN'S FITNESS


Raising Founder’s Business Profiles

" Brett Podolsky is the co-founder of The Farmer’s Dog, “Blue Apron” for Dogs "   LISTEN TO THE PODCAST HERE

"Brett Podolsky is the co-founder of The Farmer’s Dog, “Blue Apron” for Dogs"

LISTEN TO THE PODCAST HERE

“ Dogs are one of God’s best creations, team is family, and the customer experience is everything .”   LISTEN TO THE PODCAST HERE

Dogs are one of God’s best creations, team is family, and the customer experience is everything.”

LISTEN TO THE PODCAST HERE

" The Farmer’s Dog Co-Founder Jonathan Regev "   WATCH THE INTERVIEW HERE

"The Farmer’s Dog Co-Founder Jonathan Regev"

WATCH THE INTERVIEW HERE


Gaining Investor Awareness

" The Farmer’s Dog, scoops up $8.1 million "   READ MORE ON TECHCRUNCH

"The Farmer’s Dog, scoops up $8.1 million"

READ MORE ON TECHCRUNCH

" Pets Market, the VC’s Best Friend "   READ MORE ON THE WALL STREET JOURNAL

"Pets Market, the VC’s Best Friend"

READ MORE ON THE WALL STREET JOURNAL

" The Farmer's Dog has closed some major investment deals "   WATCH THE VIDEO ON ENTREPRENEUR

"The Farmer's Dog has closed some major investment deals"

WATCH THE VIDEO ON ENTREPRENEUR

" Venture Capitalists Are Going Barking Mad for Pet Startups "   READ MORE ON FORTUNE

"Venture Capitalists Are Going Barking Mad for Pet Startups"

READ MORE ON FORTUNE

" The Farmer's Dog Raises $8M To Bring Made-To-Order Dog Food To Your Door "   READ MORE ON FORBES

"The Farmer's Dog Raises $8M To Bring Made-To-Order Dog Food To Your Door"

READ MORE ON FORBES

" This doggie wellness startup raised $49M to help your pup eat, feel, and smell better "   READ MORE ON FAST COMPANY

"This doggie wellness startup raised $49M to help your pup eat, feel, and smell better"

READ MORE ON FAST COMPANY


RAISING CONSUMER AWARENESS

" My Dog Has Terrible Allergies and This Meal Service Changed All That "   READ MORE ON LIVINGLY

"My Dog Has Terrible Allergies and This Meal Service Changed All That"

READ MORE ON LIVINGLY

" The Farmer's Dog: Customized dog meals a human could ea t"   WATCH THE VIDEO ON YAHOO! FINANCE

"The Farmer's Dog: Customized dog meals a human could eat"

WATCH THE VIDEO ON YAHOO! FINANCE

" I tested The Farmer’s Dog, a meal plan service that sends your dog fresh food for as little as $3 a day — here's what it's like "   READ MORE ON BUSINESS INSIDER

"I tested The Farmer’s Dog, a meal plan service that sends your dog fresh food for as little as $3 a day — here's what it's like"

READ MORE ON BUSINESS INSIDER