Floravere offers direct-to-consumer, modern, luxury bridal dresses, with a digital first- shopping experience fit for today's savvy woman.

Objective
Eleven Eleven was tasked with helping Floravere set itself apart in the crowded bridalwear space. Our team set out to execute targeted press outreach across a variety of verticals on a local, regional and national level aimed at positioning Floravere as the go-to resource for made-to-order wedding dresses that brides can try on at home and customize online.
Strategy
The engagement with Floravere commenced 6-weeks prior to their national launch campaign. After our kick off meeting Eleven Eleven created a custom brand collateral document to compile all the assets to ensure unified messaging. With expertise in copy editing, Eleven Eleven spent the following weeks refining the web copy to ensure a consistent brand voice across all platforms.

