Floravere offers direct-to-consumer, modern, luxury bridal dresses, with a digital first- shopping experience fit for today's savvy woman. 

 
 
daza 2.jpg

Objective

Eleven Eleven was tasked with helping Floravere set itself apart in the crowded bridalwear space. Our team set out to execute targeted press outreach across a variety of verticals on a local, regional and national level aimed at positioning Floravere as the go-to resource for made-to-order wedding dresses that brides can try on at home and customize online. 


Strategy

The engagement with Floravere commenced 6-weeks prior to their national launch campaign. After our kick off meeting Eleven Eleven created a custom brand collateral document to compile all the assets to ensure unified messaging. With expertise in copy editing, Eleven Eleven spent the following weeks refining the web copy to ensure a consistent brand voice across all platforms. 

ohara 1.jpg

golightly 3.jpg

Execution

With a focus on the fashion, bridal, business and overall lifestyle verticals Eleven Eleven began warming up contact two weeks prior to the launch.  Utilizing an embargo strategy, Eleven Eleven was able to strategically curate the press placements for maximum impact on launch day.


The Results

The results from the first month were as stunning as the dresses themselves


"The New Wedding Dress Brand Brides NEED to Know About"                      READ MORE ON BRIDES

"The New Wedding Dress Brand Brides NEED to Know About"

                     READ MORE ON BRIDES

"Shopping for a wedding dress? These will come to your door"           READ MORE ON WHO WHAT WEAR

"Shopping for a wedding dress? These will come to your door"

          READ MORE ON WHO WHAT WEAR

"You Can Now Design Your Dream Wedding Dress Online"               READ MORE ON COSMOPOLITAN

"You Can Now Design Your Dream Wedding Dress Online"

              READ MORE ON COSMOPOLITAN

"You Have to See This Wedding Dress Designed Specifically for Rory Gilmore"  READ MORE ON MARTHA STEWART WEDDINGS

"You Have to See This Wedding Dress Designed Specifically for Rory Gilmore"

 READ MORE ON MARTHA STEWART WEDDINGS

"Start-up Floravere Sees Opportunity in At-Home Try-Ons for Brides"         READ MORE ON WOMEN'S WEAR DAILY

"Start-up Floravere Sees Opportunity in At-Home Try-Ons for Brides"

        READ MORE ON WOMEN'S WEAR DAILY

"This Company Just Changed Wedding Dress Shopping as We Know It"                  READ MORE ON POPSUGAR.

"This Company Just Changed Wedding Dress Shopping as We Know It"

                 READ MORE ON POPSUGAR.

"Yes, You Really Can Buy a Rory Gilmore-Inspired Wedding Dress"                   READ MORE ON US WEEKLY

"Yes, You Really Can Buy a Rory Gilmore-Inspired Wedding Dress"

                  READ MORE ON US WEEKLY

"Meet the Brand That Wants to Make Wedding-Dress Shopping Great Again"               READ MORE ON STYLECASTER

"Meet the Brand That Wants to Make Wedding-Dress Shopping Great Again"

              READ MORE ON STYLECASTER

"This website will design your custom wedding gown and deliver it to your doorstep"                     READ MORE ON INSTYLE

"This website will design your custom wedding gown and deliver it to your doorstep"

                    READ MORE ON INSTYLE

"This Site Lets You Design Your Own Wedding Dress And Try It On At Home"                    READ MORE ON ELITE DAILY

"This Site Lets You Design Your Own Wedding Dress And Try It On At Home"

                   READ MORE ON ELITE DAILY

"You can actually design the perfect wedding dress online yourself, so yes dreams do exist"                READ MORE ON HELLO GIGGLES

"You can actually design the perfect wedding dress online yourself, so yes dreams do exist"

               READ MORE ON HELLO GIGGLES

"You Have to See the Rory Gilmore–Inspired Wedding Dress"                    READ MORE ON THE KNOT

"You Have to See the Rory Gilmore–Inspired Wedding Dress"

                   READ MORE ON THE KNOT